Designing Sensations

Tomatdesign faced the challenge of shifting the company’s perception to a more premium register while preserving its recognisability. The slogan “Design of Sensations” formed the basis of the new positioning, reflecting Mbsaun’s approach to creating spaces where architecture, technology and craftsmanship shape not only the environment but also the impressions.

In the updated identity, we retained the recognisable crown symbol but freed it from excessive pictoriality. The main graphic theme of the corporate style became patterns inspired by the heraldic designs of medieval shields. Thus, the crown ceased to be an isolated symbol and became part of the overall visual narrative.

View the project →